There a few simple principles that can make any piece of research news more attractive to people in the media, and a few simple steps that a researcher can take to maximize his or impact in the media.
The media landscape has dramatically changed over the last ten years, and these changes present both new challenges and new opportunities.
Since everyone has access to huge amounts of information, public engagement is more about generating enthusiasm than delivering information.
In order to be newsworthy, research must emphasize something that is new.
When releasing research information to news organizations, it is important to distill the information into a few simple key points.
When preparing research work for the media, it is more important to make the work interesting that make sure you are exhaustive in delivering information.
When participating in a media interview, it is important to be well-prepared, to look your best, and to try as best you can to remain confident and relaxed.
Developed for the NISE Network with funding from the National Science Foundation under Award Numbers 0532536 and 0940143. Any opinions, findings, and conclusions or recommendations expressed in this product are those of the authors and do not necessarily reflect the views of the Foundation.